KUFRE EKPO'S BLOG

                            # Business I t is true that a lot of business owners involved in advertising may have convinced themselves of reason why they have to advertise, but not all of them can boldly say truthfully or convincingly, what percentage of growth their advertising campaign have brought to their business. However,if they will do a factual assessment, they will discover that the campaigns have contributed little or nothing to the growth of the business, compared to the money that has been poured into such campaigns. What is the reason? You may ask. In today’s blog post, I’ll be looking into the nitty-gritty of advertisement; the creativity aspect of it, which is the soul of advertisement. The whole essence of advertisement is to sell not just to create an awareness or fill the space. If it does not attract, persuade, and cause people to come and do business with you, then, it’s not worth it. The question now is, how can an advert be effective to driv

                           #Business Contrary to the thinking of many, success is not measured only in terms of millions of Naira or dollars. It is a complete whole and there is never a time in your quest for success that you should feel to have arrived. In fact, many business experts believe that success is a long journey, not a destination. If we all agree with the above logic, then this young man  Ajibode Ilori , the CEO of Juliet S. Ventures has met with success. On the blog today, I am going to share Ajibode Ilori’s successful story with you. In the interview granted by him, Ilori bares his mind on the graphic business, challenges, and many others things that made an indelible impact on people and organizations.  Apart from being a Nigerian, this graphic artist has delivered quality services to many and inching toward his goal. I present you below an excerpt of his juicy tale to awaken the giant within you. Q: What led you into establishing Juliet S. Ve

                                 #Business In today’s blog post, I am going to discuss about Mail Order business. For those of you that do not know much about Mail Order may ask a question like this: what is mail order and how does one get into it? Mail order is any business activity done through mail, whether buying, selling, promoting, advertising, or merchandising. It is, in fact, any action where the mail is used either directly or indirectly, to obtain a variety of objectives which ultimately lead to the sale of merchandise or services. Indeed, mail order can put you in millions, but you have to get to work for it, identifying the obstacles to success and remove them. Joseph Cossman , the Mail Order Millionaire says in his book , how I made $1,000,000 from Mail Order that knowledge coupled with confidence and perseverance are the basic thing that will help anybody that is interested in mail order to succeed. By knowledge, Cossman meant that the intending ma

                           #Business There is no gain saying in the fact that an entrepreneur who sets up a business usually has one thing at the back of his mind – that is to maximize profit in the business. Until he does this, the whole essence and purpose of starting up a business is defeated. On the blog, I am going to share with you some of the strategies in which an entrepreneur can adopt in his business, in order to make profit and these strategies were suggested by business experts and many other things concerning business productivity, during the seminar. For you know these strategies, I will advise you to keep on reading the post. In a recent educative seminar organized to sharpen entrepreneur’s skill for maximum productivity, an expert in Success Attitude Development Centre (SADC) in Lagos, maintains that “ success is a journey, not a destination”. Mr. Sunny Ojeagbase , the Publisher/Editor of success Digest and founder of SADC, who was a lecturer at

                                  #Writer’s Life Basically, there are a lot of things that an Author needs to know before he makes a move to publish his contents. Perhaps, you are a writer, and you want to put your write-ups   in a book, e-book or any format,these   ten tips I’m going to share with you will be an immense help to you in publishing. 1 . Multiple Book Formats Are Your Friends . Like many businesses, books benefit from diversification. Consider publishing in all formats - paperback, hardcover and eBook - to reach the largest audience possible. 2. Have A Marketing Plan Outlined Before You Publish Your Book. When it comes to book sales, fabulous writing is only half the battle. Having a marketing plan in place early will help you on your path to success. 3 . Editing, Editing and Editing Your book could be the next Moby-Dick, but if it’s filled with grammatical mistakes and misspellings, it will distract your reader and take away