How To Carry Out Advertisement That Drives Voluminous Sales

                           

#Business

It is true that a lot of business owners involved in advertising may have convinced themselves of reason why they have to advertise, but not all of them can boldly say truthfully or convincingly, what percentage of growth their advertising campaign have brought to their business.

However,if they will do a factual assessment, they will discover that the campaigns have contributed little or nothing to the growth of the business, compared to the money that has been poured into such campaigns. What is the reason? You may ask.

In today’s blog post, I’ll be looking into the nitty-gritty of advertisement; the creativity aspect of it, which is the soul of advertisement. The whole essence of advertisement is to sell not just to create an awareness or fill the space. If it does not attract, persuade, and cause people to come and do business with you, then, it’s not worth it.

The question now is, how can an advert be effective to drive voluminous sales?

1.      Start with the headline:

Every message, even a TV or radio commercial should have a headline. With a good headline, you are on your way to a good advert. Your headline must stop your prospective customer with a believable promise of benefit. People are smart, they won’t part with their money, and waste time to come to your business place or even contact you unless they think a good value is offered them.

In a newspaper or magazine advert five times (or more) as many people read the headlines as read the body copy. If you don’t sell the product in the headline, you have wasted 80 percent of your prospective customers. And waste a lot of money. Headlines that promise a good benefit, sell more than those that don’t.

2.      Put your store or business name in the headline:

Make sure readers can connect your business name with the benefit in the headline, instantly! Don’t let the readers wonder whose advert it is. Your advert will surly make contact with your regular customers. They like your company. Each time they see your advert, it serves as a reminder that your company is a nice one to do business with.

Each reminder could also stimulate a recommendation and that means more business for you. Your headline should carry what you want to say in simple language. Remember, readers rarely stop to bother themselves to decipher the meaning of obscure headline; likewise the sideways or upside down headlines, they may be innovative and unusual, but who cares about headlines that are hard to read.

3.      Target your headline:

Each product (good or service) has its own prospects. It could be general or particular. Whatever the case, select your prospects carefully. When you advertise a good or service consumed by a special group, it pays to call their attention, using a caption or symbol synonymous with that group.

For example: football fans, beer drinkers, singles, couples, men,ladies etc. have things in common that easily attract their attention each time such thing are display. You must understand that you have only a fraction of a second to trigger a reader’s viewer or listener’s interest, then you may have a few more seconds to present more benefits. Don’t waste it.

Come to think of it, each time you see most mystery adverts that leaves you wondering. What are they selling or offering? What are these advertisers talking about? Who are they talking to? Not me. Don’t waste time and money on such advert. Unless the headline catches your prospect’s interest with something important in his or her life, don’t bother.

4.      Place a picture with powerful caption:

Photograph is a magnet. No matter where they appear on a page they will attract the reader’s eye. Because of this attraction, research shows that the best-read part of the newspaper or magazine are small print caption s under the pictures.

Let me repeat this. Captions under photograph are the best-read word in the newspaper or magazine. Everyone is attracted to pictures. Picture attract and hold your attention while you read underneath. You can put a lot of information in a four or five- line caption; but don’t make the mistake of making captions too long or you will lose the powerful effect.

5.      Have a body that is highly descriptive:

Yes! Pictures tell a lot about the product but not everything, particularly if the picture are small and as such do not reveal all the features. The body whether long or short doesn’t matter. What really matters is the content. A good body should try as much as possible to give every detail about the product and its use, durability, name, variety etc. and also the ability to arise interest.

I mean, you have to touch the reader in person, secretly, and intimately. Studies have shown that the more you tell, the more features you show, the more you sell. Customers are smart. They don’t have to read too much if the features are obvious, but if the pictures are not carry enough information, then there is a need for powerful description of your product.

Tell your customers what they should know and what they want to know in your advertisement. Your advert must clearly and loudly deliver what’s in it for them. Doing so, will increase the chances of your customers to patronize your products or services and of course, you will have voluminous sales.

Cheers. To your business success!