Showing posts from April, 2015

How To Write Blog Posts (Even When You Really Don’t Want To)

#Writer's life When you have to write a blog post you don’t want to, time stands still. Despite the intriguing sci-fi possibilities of time standing still, it’s not at all helpful for your blog. I write thousands of words each week for blog posts and I’d be lying if I didn’t say there were posts or days when I looked at the screen and groaned. “How am I supposed to write about that?”  I often think, allowing myself about 30 seconds of a writer pity party before diving in with a tried-and-true system that has worked for me every time. Here’s the key: That system is custom-tailored for me, and it’s in place ahead of time. It’s not too difficult, really. There is a basic two-step approach that taps into your current writing abilities, helping you come up with a way that works with you, not against you, when you’re faced with the World’s Most Impossible and Uninteresting Blog Post Assignment Ever .   Top of Form Bottom of Form 1. Figure Out How You Write Let’s st

How To Make Your Content More Social Media Friendly

Social media makes content marketing easy. Rather than doing all the work yourself, your readers and audience members do the work for you by constantly sharing your content with their audience via social media – for free! Or, so you may think, but it doesn’t always work like that. It could be because your content isn’t very social media friendly. Depending on how you look at it, social media can be a blessing or a curse. Sure, it is a great low cost channel for spreading your content, but it can also be a crippling scapegoat if you aren’t careful. You could but be publishing on social media regularly with little return on your investment, all with the appearance of doing “great content marketing.” Are your readers actually sharing your content?   Are your really achieving the social traction that you expected or deserve? Your website/content (the hub) distributed to your social channels (the spokes). Is the good old hub-and-spoke model of content marketing actually work