Showing posts from November, 2017

Celebrity Creed: Who Becomes Wealthy?

                             #Lifestyle Many years ago, Thomas J. Stanley and William D. Danko jointly wrote a book titled “ The Millionaire Next Door ”. What formed the reason of writing this book was the fact that they began to study how people become wealthy. They did it just as you might imagine, by surveying people in the so-called upscale neighbourhoods across the country. However, in time, they discovered something odd. Many people who live in expensive homes and drive luxury cars do not actually have much wealth. Then, they discovered something even odder; many people who have a great deal of wealth do no not live in upscale neighbourhoods. According to them, that small insight changed their lives. It led Tom Stanley, out of an academic career, inspired him to write three books on marketing to the affluent in America, and made him an advisor to corporations that provide products and services to the affluent.                            Thomas J. Stanley