KUFRE EKPO'S BLOG

  Hey,  How are you doing? I hope you are doing great. Sorry, for more than two weeks now, you didn't get to hear from me. Actually I was not around. Now that I'm back , you 'll get to hear from me. I really missed you all. In my last blog post, I discussed The Second Pillar of B2B Writing Success , which has to do with Prospecting . Hopefully by next week, I'll round up with the series of four pillars of B2B Successful Writing.   Today, I'll talk about yet another important  pillar Of   B2B writing  - Become a linchpin for each client. Meanwhile, l et me share with you the tale of two B2B copywriters. The first copywriter, Bill, gets hired by a B2B company to write a web page. He gets the information he needs from his new client, writes the web page, and submits the copy. A week later, he sends his invoice. The second copywriter, Debra, gets hired by the same company to write an email. She gets the information she needs from her new client, b

  Can you imagine how a marketing director of a business-to-business company is looking for a copywriter? The director has a project that would be perfect for you. In fact, he would hire you in a heartbeat. The only problem is …    … He doesn't know you exist.   And, it doesn't matter that you have a gorgeous website or that you blog like a maniac each week. He hasn't heard of you. So, he won't be calling you.   That's why the second pillar of B2B writing success is so important: Never stop prospecting.  Now when most writers think of prospecting, they conjure depressing images of making humiliating cold calls, or sending awkward emails to a list of strangers.   But prospecting really isn't like that.  Prospecting is simply introducing yourself and your services to companies that you suspect might have an interest in your services.   Think about that for a moment. You're not selling, you're introducing. And, you're no

         Graphic credit: blog.markets.net   Hey, Welcome to another new week.   I promised last week that I’m going to share with  you the first pillar of B2B writing success, but I couldn’t do that. However, I want to use this medium to apologize. Hoping my apology is accepted. Well then, here is what I promised.   I hope my last week post really motivated you a bit to think how the four pillars of B2B can enhance your writing success , which are: 1.       Commit to a target market. 2.       Never stop prospecting. 3.       Become a linchpin for each client. 4.       Get really, really good at B2B writing.   Let's talk about the first pillar today, because I'm finding a lot of freelancers are confused about that one.   To find success as a B2B writer you need to focus on a target market, for the simple reason that it makes just about everything easier .   ·   Easier to find and land clients. ·   Easier to market and promote yourself. ·

                                           Photo Credit : Daily Post It was unlucky day for Abdullahi Adamu, as he was picked by  Men of the Army and Department of State Service (DSS), raided the Ijora area of Lagos State, Nigeria. It was gathered that several suspects of a terror network allegedly run by Iranians.   Abdullahi Adamu , who is suspected to be a Boko Haram member, has been arrested in Residents in the area are said to have tipped off the police, leading to Adamu’s arrest, Daily Post reports. Adamu is said to have hidden some devices suspected to be explosives in boxes and concealed them in the ceiling of the house. Two AK47 rifles were also recovered. Some Iranians are said to be linked to a terror network associated with Boko Haram, and Adamu is said to be a part of the network. Commenting on Adamu’s arrest, paramount ruler of Ijora community, Oba Fatai Ojora said: “We have been calling on the state government to do something about this. This is the sec

                                                                                    Graphic credit: eu.fotolia.com    Some weeks ago, in my blog post titled “Riding in the Wave of B2B Content Writing”, I shared with you a little secret that many people didn’t know about B2B. I highlighted the secret as in the following:   1.        That B2B is "the hidden economy”. 2.        That B2B is vast. 3.        That B2B is different from B2C. 4.        That Content is the biggest trend in B2B marketing. 5.        That Content is a vast opportunity.   In summary, I said that B2B content is a wide-open market that can help make your writing dreams come true. You can tap into this and make fortune for yourself by writing B2B contents for clients.   However, in today’s blog I’m going to discuss 4 things a writer should focus on, If you want your B2B writing business to be successful, you need to build it on four strong legs. Or, to use another metaphor: four pillars

Hey, Have you heard of Dr. Ben Carson before? I guess some of you must have read some of his toughing and inspiring books. From a humble background, this prolific writer came into the limelight by brushing himself up through veracious reading, and he got seen in the literary world through his writings. In Carson’s Think Big: Unleashing Your Potential for Excellence , this gifted writer shared the story of how he transformed himself from the dumbest student in his fifth grade class into a Yale graduate and pediatric neurosurgeon, and mentioned some of the people who inspired him to achieve in his studies and in life generally. Notably, the deck was certainly stacked against him. He grew up in dire poverty, raised by a single mom in Detroit, Michigan. Success wasn’t even on the radar. Despite all this, he didn’t show any slightest sign of latitude towards the inexorable pressure of frenetic life. Image courtesy of Michael Vadon Ma