The Second Pillar Of B2B Writing Success

-

 
Can you imagine how a marketing director of a business-to-business company is looking for a copywriter? The director has a project that would be perfect for you. In fact, he would hire you in a heartbeat. The only problem is …
 
 … He doesn't know you exist.
 
And, it doesn't matter that you have a gorgeous website or that you blog like a maniac each week. He hasn't heard of you. So, he won't be calling you.
 
That's why the second pillar of B2B writing success is so important: Never stop prospecting. Now when most writers think of prospecting, they conjure depressing images of making humiliating cold calls, or sending awkward emails to a list of strangers.
 
But prospecting really isn't like that. Prospecting is simply introducing yourself and your services to companies that you suspect might have an interest in your services.
 
Think about that for a moment. You're not selling, you're introducing. And, you're not contacting everyone with a pulse. Instead, you're focusing on those who — at least to some extent — want to hear from you.
 
Imagine you're the marketing director of a forklift manufacturer. You're launching a new online campaign that requires 40 emails, three landing pages and a myriad of social media posts. (Not an unusual campaign!) Wouldn't you love to hear from a freelance copywriter who understands industrial products and has specialized training in writing B2B emails?
 
Of course you would.
 
Prospecting can take many forms:
·  Making calls
·  Sending prospecting emails (not spam)
·  Getting introductions to prospects
·  Cultivating a network of referral sources
·  Sending snail mail letters and cards
·  Networking
·  Leveraging LinkedIn groups and InMails
 
There are so many ways to prospect that you're certain to find a method you're comfortable with and that gets good results.
 
When you start out as a B2B copywriter, you're going to be doing a lot of prospecting until you land your first round of clients. After that, you may ease up on the pedal a bit, but never stop completely. I know a few experienced B2B copywriters whose business, after years of success, suddenly took a nosedive. The reason? They stopped prospecting!
 
Don't you ever make that mistake.
 
 You can call. You can send an email. You can find a way to get introduced to that person. You can meet them at an online group or live event. There are many ways you can make it happen. Just make it happen!
 
Trust me. This "one prospect a day" approach works.
 
Feel free to share your prospecting ideas in the comment box
 

Comments

Post a Comment

Please drop your comments here in this box.

Popular posts from this blog

7 Ways to Keep Your Website or Blog Content Fresh

-
Image
Hey, Last week, I posted a blog with a title "Tips on how to improve your blog or website Search Engine position" . Hardly had I finished the publication of the post, I discovered an error. By the time I wanted to correct the error, just within a second, 20 people had already viewed the post. Do you know why? It is, because many bloggers or website owners are looking for a way to improve their blog or website ranking by getting listed in search engine optimization. Since the bloggers want to associate with successful blogging career, then any information that will help them to achieve this will be seriously hunted for. In furtherance to adding vibes to the previous post, I will like to share with you yet another interesting and informative post that will add spices to your blog, if you can practice on all the tips the post emphasizes on. The post captioned: - 7 Ways to Keep Your Website or Blog Content, which I recently stumbled on addthis.com. Please just re
Read more

Writing: How To Focus With Your Dream

-
Image
#Writer's life Many aspiring writers I read of made me to understand that they weren't sure they could succeed at the writer's life till they met someone who was successfully doing it. That makes a lot of sense, given the value in finding someone who's traveled the path ahead of you and can give you tips. Good enough, you can also get to know writing experts and those who are succeeding at paid freelance writing by reading some of our many publications.  Barefoot Writer magazine profiles the best in the writing business each month, and it's an excellent way to learn from people doing what you'd like to do. Here to give you a glimpse into that world is Executive Editor of Barefoot Writer magazine, Mindy McHorse. In her years as editor, Mindy has interviewed dozens of experts in the field of writing. She's picked five of the greatest writers she's profiled to date and shares with other writers their top tips for getting launched in the fiel
Read more

5 Investments That Made the Difference in Writing Career

-
Image
#Writer’s life If you think all you need to do to succeed as a writer is practice writing, you are fooling yourself. It wasn't until I invested in my personal growth that I started to see measurable success with my writing.  Now I don’t believe you need to "spend money to make money.” Nor do I think you should go into debt to pursue a dream.  But I do believe the craft of writing is worth whatever resources you have to invest. If you don’t invest in your growth, who will?   Today on the blog, I’m going to share with you   what my friend, Jeff Goins ,  a renowned writer, once wrote about    five investments that made him (and continue to make) in his writing that have meant the difference between starving and thriving, and I hope they will help you, too.                                                                                               I used to think that to be a writer, all you had to do was learn to write well. But that’s just not true. There’
Read more