Learn How To Grow And Rank Your Business With Online Video

                      

#Business

In recent time, many business owners and entrepreneurs have taken their business to the next level. what exactly are they DOING? They are introducing the video technology call ONLINE VIDEO into the field of business. Interestingly, online video has brought tremendous leads, traffic and sales, as well as profits. This, of course, will translate to tons of money into their pockets. 

Today, on the blog, I’m going to share with you an online Video Success Secrets that can boost your business. The SECRETS were exposed by Andrew Gunn. He is a multi-award-winning film and television director, producer and screenwriter turned Online Video and Digital Marketing specialist, helping entrepreneurs, business owners and marketers overcome their fear and skepticism about online video.  

Among his popular quotes is “Online Video is the future, and the future is now ….” Gunn has committed himself to providing video creation, training, branding, marketing and video SEO to businesses, organizations and individuals who want to increase their exposure, credibility and profitability thanks to simple and effective online videos that rank at the top of Google and YouTube.

 His current clients include leading Social Media and Digital Marketing expert Paul O’Mahony and Pendulum Summit.

In his special Report titled How To Launch and Grow Your Business and Brand with High-Converting Online Videos Without Being Salesy, Even if You’ve Never Used Video Before, he reveals just how easy it is to get started, why it’s easier than you think, and fun. You’ll discover the ‘magical powers’ of online video to attract highly qualified leads and increase traffic, conversions and sales. 

According to him, he could rank 95 business videos on Google Page One in less than an hour, and he also shared his YouTube B.O.M.B.S. strategy and 7-Step Formula to creating high converting videos.   

Read the excerpt of his report below:

Have you watched a YouTube video in the last seven days? Yes? Have you uploaded a video to YouTube in the last 7 days? No? 

 Question is, why waste your time and energy watching other people’s videos when you could be making your own and leverage the power of online video to launch and grow your business, virtually for free? If you’re a business owner, an entrepreneur, a marketer or company you need to start using video in your marketing and promotions… yesterday! It’s a business imperative. 

 Creating videos is a bit like alchemy; you take base elements (idea, script, some light and sound and an intention) and you transform them into ‘gold’. If you get the balance of ingredients right you’ll magically attract more clients and boost your business. 

Too many companies and businesses are getting their online video wrong. They see online video as something cool to put on their website, maybe on their Facebook Page, but they’re missing the ‘secret sauce’ and leaving money on the table. There’s no huge benefit to having a glossy video on your site, or anywhere else, unless you can transform it into a ‘business asset’. 

 How does an online video become a business asset you ask? 

 Simple. It’s an extremely powerful and cost-effective way of getting quality exposure at the top of the search engines, and if done correctly it can act like a ‘virtual sales team’, working for you around the clock, driving traffic, capturing leads, making sales, getting you exposure.  

 An online video can and should get you results consistently and not just be something ‘pretty’ on your website. Most video production companies will make you a nice (probably expensive) video, they might even put it on your website and your YouTube channel. But what they won’t do is get it to the top of the search engines. Why? Because they’re not leveraging Video Search Marketing and Video SEO. But I’m getting ahead of myself. We’ll get into the ‘nitty-gritty’ soon. 

 Firstly, lets deal with some crucial facts. Fear not, I’m not going to bore you with too many statistics and figures, but there are a few things you really need to know before we get into the juicy stuff. 

 Video is highly searched, and highly sharable, so to get your video and your business better exposure you need to leverage the power of Google and YouTube. Your videos can occupy prime Internet ‘real estate’… virtually for FREE… but only if you know what you’re doing. Get this, if you didn’t know already… 

 Youtube is the world’s 2nd biggest search engine… Google is the largest… Google owns YouTube… Do the math! 

In the pages that follow I’m going to lay out the basics and essentials of using online video in your business, no matter what that business is, online or offline, digital or bricks-and-mortar. 

 And if you think that video is expensive, time-consuming, complicated, intimidating and does not apply to your business… then I’ll encourage you to think again… because it’s none of those things. And take it from me; video applies to any business, including yours.

Not only is video essential to your marketing and advertising; it’s fun, creative, rewarding and profitable. Video could very well transform your business. In terms of online and social media marketing video is a game-changer. 

 We all like to watch videos. Videos are exciting, attention grabbing, informative and entertaining. Your potential clients and customers are already watching videos online, by the billions. No doubt your competitors are already using video. Question is, why aren’t you? 

 Search engines love video. People love video. Video is a dynamic and creative way to connect with your audience and has the power to captivate, even enthrall. Video is trackable and you can see clear, measurable results. You can monitor the performance of your videos in minute detail, and get a precise indication of your ROI (Return on Investment). 

 “A year or two from now, Facebook will be mostly video…”You can use video in any niche or business. Video is KING of content when it comes to Social Media.   

 It’s a no-brainer. Here are some genuinely awesome stats…

 • On Google 70% of the top 100 searches are for video.

 • Over 6 BILLION hours of video are watched each month on YouTube.

 • 300 hours of video are uploaded to YouTube every minute.

 • 80% of YouTube views are from outside of the U.S.

 • More than 500 years’ worth of video is watched every day on Facebook and 700 YouTube videos are shared on Twitter every minute.

 • 74% of all Internet traffic in 2018 will be video.

 • Only 24% of brands are currently using video to market to their customers.

 • Over 60% of consumers spend at least 2 minutes watching a video about a product they are thinking

• Top YouTube Creators (or YouTube stars) were found to be more popular than mainstream celebrities among US teenagers. 

  • At the current growth rate, Cisco predicts that it will take over 5,000,000 years to watch every video that crosses global IP networks in a single month in 2019. 

How Video Marketing Works 

 More and more businesses are finding out how effective Video Marketing is. Here are four steps to get your Video Marketing started: 

 1. Make a Video

 It seems obvious but taking this vital first action is what prevents many businesses from taking the leap into online Video. Before you can distribute a video, you need to make one, and it’s not difficult to accomplish. I use my iPhone as a camera. I have a small adapter, which allows me to attach it to a tripod, and an inexpensive clip/lapel microphone to record good quality sound. 

A small lighting kit can be useful too, and these can be picked up on Amazon for less than $200. If all this seems daunting, just call in a professional. It really doesn’t need to be prohibitively expensive or complicated. 

 2. Post Your Video to Multiple Video Hosting Sites

 You can upload your video for YouTube or any number of other video sharing sites. Be sure to use the ‘optimization’ tools on these sites to make your video more attractive and searchable. There are several options for adding captions within the video and including searchable ‘Keywords’ and ‘Tags’ that enable people to find you quickly and easily. You can even capture a link and include it in an Email or electronic Newsletter to expand your reach. 

 3. Get Back-links & More Traffic

 That’s not all. Post your videos to your website or Blog and promote them on all your Social Media networks. This will help increase your ranking on the search engines and boost traffic to your business. And more traffic means more customers, and more customers means more sales.  

   4. Grow Your Email List with Video

 To keep growing your business and keep your sales momentum going you need to build a list of people you can regularly contact through email. Video can encourage prospects to Opt-in or Subscribe. 

  THE SHOCKING REALITY

 Only 9% of U.S. small businesses use YouTube. 

 And that’s just the tip of the iceberg. 

 Video is a perfect vehicle for branding, building authority and credibility, connecting with your target audience, and getting notice by the people who are looking for what you’ve got to offer… AND IT’S FREE.

Source: Andrew Gunn.