5 Investments That Made the Difference in Writing Career
#Writer’s life
If you think all you need to do to succeed as a writer is practice
writing, you are fooling yourself. It wasn't until I invested in my personal
growth that I started to see measurable success with my writing.
Now I don’t believe you need to "spend money to make money.”
Nor do I think you should go into debt to pursue a dream. But I do believe the craft of writing is worth whatever resources
you have to invest. If you don’t invest in your growth, who will?
Today on the blog, I’m going to share with you what my friend, Jeff Goins , a renowned writer, once
wrote about five investments that
made him (and continue to make) in his writing that have meant the difference
between starving and thriving, and I hope they will help you, too.
I used
to think that to be a writer, all you had to do was learn to write well. But
that’s just not true. There’s a lot more to writing than that. If you think all you need to do to succeed as
a writer is practice writing, you are fooling yourself. Writing all the time is
exhausting. It depletes your creative reserves and requires them to be full
again before you can produce more work. So how do you replenish, then? You have
to invest in yourself.
According to Mr. Goins, there are five
investments that a writer can make, and continue to make in the course of
writing, that will make a writer to stand out in your writing career. He highlighted the five
investments as following: Just sit back and read this blog post.
Investment #1: Get a Coach
Successful people do not succeed alone. They
get help.While working a day job, I found a group
coaching opportunity I knew would help me, so I asked my boss to pay for it. He
said yes. This programme was where I first called myself a writer.
Today, I consider coaches essential to the
work that I do – ranging from informal mentors to biweekly counseling sessions.
Some of these people are paid, some are not. The point is that I have finally
let go of my ego and asked for help and guidance in areas where I am less
experienced. Without the insight and perspective of these guides, I wouldn’t be
where I am today.Coaching opportunities can take many forms,
from small groups to one-on-one sessions with an industry expert. The
challenge, then, is to begin. Here’s how to get started:
Action step: Find an opportunity that can help you get where you want to be. This should be more than an infrequent meal with a mentor, but it doesn’t necessarily have to be a formal coaching opportunity, either.
Action step: Find an opportunity that can help you get where you want to be. This should be more than an infrequent meal with a mentor, but it doesn’t necessarily have to be a formal coaching opportunity, either.
It does need to include time with a trusted expert who has succeeded in ways that you have not. If it costs money, find a way to pay for it. Some coaching arrangements may even overlap with the responsibilities you currently have at your day job, which means your organization may likely support you or even pay for it completely.
If you can’t afford it, find a more cost-effective or free alternative. Be sure to ask about scholarships and possibly trading services in exchange for some coaching.
And of course, there’s
always the option to find a mentor who is willing to invest in you for free. Be
sure to follow my 10-step
process for approaching influencers and getting them to invest in you.
Investment #2: Take Smart
People Out to Lunch
Successful people spend time with people who
are smarter than them.
I learned this from Dan Miller who taught me that if you’re the smartest person in
the room, then it’s time to find a new room.When I was first getting started as a writer,
I didn’t have much money. But I knew it was rude to ask an influencer out to
lunch to pick their brain and not offer to buy their meal. So I set aside a few
bucks once or twice a month and started asking people to coffee.
What surprised me when I started doing this
was how many said yes, and how some even tried to pay. What I learned was this:
it’s not paying for their meal that impresses an influencer; it’s offering in
the first place.
I am not exaggerating when I say that my
first book deal began with buying someone coffee. It sounds simple because it
is, and because in the very noisy world we live in today, we’ve forgotten that
human connection is always going to get you further than writing the perfect
email asking someone to share your stuff.
Action step: If you want to pick someone’s brain, don’t start
there. Instead, offer to buy their lunch or at least a cup of coffee
and ask a few questions about the choices they’ve made and why.Here’s one question that always works to
honour the person in front of you and get the conversation going:“What’s one thing you would do differently if
you had to start over today?” If you don’t live near the people you want to
connect with, no worries. Start by showing up in the comments of their blog or
find them on Twitter.
Get familiar with their
message and make yourself available to serve in some way. Doing favours for
people is the best networking there is.
Successful people are students of success.
They study what others have done and pattern their own success after the
masters who have come before them.
When I started out as a writer, I knew I
didn’t know what I didn’t know, so I figured the best place to start was to
learn about the lives and practices of other writers, creative, and
entrepreneurs.
It was Josh Kaufman who
taught me that one of the best, most cost-effective investments you can ever
make in your success is books. His Personal MBA
book list consists of 99 business books that, yes, might cost a few
hundred dollars—but that’s $100,000 cheaper than getting an actual MBA. And
let’s not forget that compiling that list helped Josh secure his own book deal
with a major publisher.
I read a mix of genres, all of which teach me
different things about writing, but biographies of famous creative people have
been the most inspiring to me in my own journey. There’s just something
powerful about learning how Walt Disney built his company or Ernest Hemingway
got his start.
Stephen King once said that if you don’t have
time to read, you don’t have the time (or tools) to write, and it really is
that simple. You must invest in the work of others if you expect others to
invest in yours.
Action step: Make it a personal goal to read at least one book per
month. If you’re already doing that, increase the frequency to once a week. And
if you’re already doing that, then you can join me in my aspiration of reading
one book per day.
Don’t have enough time to
read? Try audiobooks. You can sign up for a free trial
membership of Audible and get a free copy of any of my books.Of course, you don’t have to spend money to
read or listen to books. That’s what libraries are for. But I recommend you
commit to a reading schedule and invest your time in working through lots of
different kinds of books.
Investment #4: Continue
Your Education
Successful people never stop learning. For
them, life is an endless educational experience.People often ask me if I studied English in
college. I didn’t. What I did do, however, was get a job as a writing tutor,
which forced me to stay current on grammar rules and continue to strengthen my
writing.
After college, I took the advice of a good
friend and kept learning – signing up for community classes and other
opportunities where I could learn. When I got serious about writing, I took a
few online courses and bought some eBooks on writing and blogging, learning from
people like Darren Rowse and Corbett Barr who had an expertise that I lacked.
I learned a lot from these courses including
what makes for a great online learning experience and what doesn’t, all of
which helped me when I decided to create my own online course, Tribe Writers.
Are online courses expensive? Some are, some
aren’t. But that’s the wrong question to ask. When considering investing in a
course, you want to know how tailored the information is to what you want to
learn, and how knowledgeable the instructor is.
Action step: Find an online course to take that will help you grow as
a writer. A great course has the following: 1) relevant information on the
topic you want to learn, 2) legitimate credentials (i.e. the teacher has actual
first-hand experience with the material), and 3) access to the teacher and to
other students.
Recently, I was talking with
a friend who said his university is still teaching traditional
marketing tactics that haven’t worked in the real world for a decade and
there’s no discussion at all of online marketing. The online courses I’ve taken
have been far more practical, timely, and relevant than most classes currently
available in my community, and they can be taken from the comfort of my couch. Compared to a university class, online
courses are not only a steal; they’re a great way to continue your education.
Investment #5: Attend
Conferences and Events
Successful people don’t wait for opportunity
to come to them. They go where other successful people are.This started for me with local free meetups,
and eventually turned into a few yearly events that I would save up for and
splurge on.What I learned from conferences, and why I
finally decided to throw one myself, is that they are an excuse for a group of
like-minded people, a tribe, to show up in the spirit of connection, growth,
and support. Especially for writers, it’s tempting to hide away while working
on our masterpieces, but we know now that creativity doesn’t actually work this
way.
Research tells us that we
do our best work when working with and being inspired by others; it tells us
that “group genius”, as Dr. Keith Sawyer calls it, is the answer to our frustrations
about isolation, loneliness, and the pressures of producing work that endures.
We must get out of the house and into the world if we want to connect with that
world through our words.
The content of a conference is important, of
course, but that is easily found on YouTube or in that same speaker-author’s
book. The value of a live event is in the connections that happen between you
and others who are present in the room with you.These are connections that can continue for
years, inspire your writing, and take your creative career to unimaginable
places. I have made life-long friends at conferences. I met my first publisher
at a conference. I connected with people who have made me lots of money (and I
them) at conferences.
Something powerful happens when people get
together and share their lives. If you haven’t experienced that yet, it doesn’t
mean conferences aren’t right for you. It means you haven’t yet found your
tribe. Keep looking, because they’re waiting for you.
Action step: Sign up for one conference in the next year. I’m biased,
but I think the Tribe Conference is a great one.Again, the point of all this is not for you
to go spend a bunch of money you don’t have. There are ways to do each of these
things on a dime, just as there are ways to splurge. But I do believe there is
an important principle at work here: People who invest in their success tend to
succeed more than those who don’t.
Forking up a little cash or committing a
regular block of time to personal growth is an important means of forcing
yourself to take your dreams a little more seriously.
For me, when I made these investments into my
writing career, I was surprised at how much more I grew, simply because I was
taking it more seriously. And in making these investments of time and money, I
found others who were just like me. Others who could help me succeed in ways that
I couldn’t on my own.
Source: Jeff Goins
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