6 Ways To Sharpen Your Everyday Small Business Negotiations Skill
#Business
Many people think of negotiations, and by
extension negotiations, as showy and cut-throat; a game where one side wins and
the other loses. So it’s not surprising that many people dread having to
negotiate, whether for a car, a house, a new job or a business.
But I see negotiation from another lens, as
part of every social interaction. We are all different. That’s what makes life
wonderful. So, in order to live and work together, we need to learn to resolve
our difference in productive, generative ways. That’s what great leaders do.
I’m fascinated by how people think and act in
reaching agreement (or not). Everyday people resolve difference in many ways –
both explicitly and implicitly. Whether it is a non-verbal understanding of who
will walk through the door first; a breakfast dialogue to decide what a family
will eat for dinner, the ebb and flow of a deep problem-solving at work; or who
gets credit for ideas and who gets a bigger bonus. The list goes on and on,
ranging from mundane to monumental.
From all my years of studying and practicing
negotiation, here are my six favourite
tips. The first three can equip anyone to be a better negotiator. The
second three are for those who want a bit more nuance.
1. Know What You Want
There’s nothing more frustrating than trying
to negotiate with someone who doesn’t know what they want. They either can’t
agree, or they just keep changing their minds.
The most successful negotiators start with
self-awareness, figuring out what they want, prioritizing that, and decide what
they can live without. No one gets everything they want in life, but if you
try, you can get what you need.
2. Do Your Homework
If a negotiation really matters to you, you
need to know all you can about the other parties involved –their
experiences, values, and networks. People are flattered when you’ve taken the
time to do your research on them, and it saves you from making the wrong
assumption about how they operate.
You also need to know what’s possible (and not) from
a market perspective. For example, you may think your house is the most
beautiful in town or that you deserve to earn $1 million per year but if the
market doesn’t agree, you are going to waste a lot of time, energy and goodwill
trying to convince the other side.
Great negotiators know that 80 percent of
their work is done away from the table, researching the other parties and
identifying relevant comparable.
3. Listen More Than You Talk
Contrary to popular myth, once they get to
the table, great negotiators focus on listening not talking. They seek to
learn from other side first. One of the biggest rookies mistake is to give away
ground or reputation by making a wrong opening offer too quickly.
The best way to deepen your understanding of
the other person and what is possible to achieve with them first is to ask
questions and listen carefully with an open mind, to the answers.
Tweet: We are all different. That’s what makes life wonderful. So, in order to live and work together, we need to learn to resolve our differences in productive, generative ways. That’s what great leaders do. Click to tweet.
4. Embrace Conflict
Unlike in some other cultures, many Americans
prefer to avoid conflict. It’s been implicitly understood, in, any circles,
that conflict should not be publicly called out or addressed. Those norms may
be changing – and to the extent that they do, in respectful ways, that could be
good.
Research shows time and again that disagreement
is the best source of new ideas and new understandings. Only by
constructively engaging in conflict do we find the common ground between
differing points of view, catalyze new insight, and uncover creative synergies.
Getting to a shared vision in any
relationship, community or organization requires embracing conflict and
thoughtfully resolving it – not
shying away from it.
5. Be Contentious Only In Self-Defense
Coupled with the point above, be mindful that
contentious
and disrespectful behaviours create ill will and erode trust. The world
hardly needs more of that. Most Executive I know starts by assuming good intentions
and only shift to more guard or aggressive tactics if there is no alternative.
Unfortunately, some people seem to treat
every negotiation as a judo match. But that doesn’t make them successful, at
least not in a long-run, as most experienced Executive, including myself, will
simply avoid working with them in future.
6. Don’t Cave On Price For The Sake Of A Relationship
That’s just naïve and simplistic. Good
relationships can’t be bought. They can only be built through shared values and
meaningful discussion.
If price is an issue, agree to work together
to negotiate a shared definition of fairness, to determine what data or other
comparable suggest would be a fair deal for both of you.
Fairness, respect, and trust are the
relational currencies you can and should bank on in every interaction, whenever
possible.
Source: Sally Blount
Sally Blount
is a Dean of the Kellogg School of Management at North Western University.
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