8 Steps On How To Own And Run A Successful Business
#Business
Interestingly, a good number of
people out there have the latent entrepreneurial ability as well as the desire, and
the capability to be self-employed. However, many such individuals lack what
it takes to establish and run their business successfully.
In today’s blog post, I’m going
to delve into the nitty-gritty of running a successful business. For those of
you, who are into business or looking for information on how to start a
business, this article is a must-read for you. By the time you finish reading
this post, I strongly believe you would have learnt one or two things that will
help you tremendously in your business.
Entrepreneurs are action-oriented and highly
motivated individuals who take risks to achieve goals; they have the ability to
evaluate the business opportunity and possess the following characteristics.
An Entrepreneur must keep on
looking for the opportunity to provide the need of the society. He must be
committed, innovative and persistent. He requires efficiency, a knack for
seeking quality information, self-confidence and negotiating ability for
resources to achieve the set goal.
Most importantly, he must
prepare to take calculated risks which are challenging but not gamble so to
say. Many potential Entrepreneurs are stopped halfway on their track by
failing to navigate one or others of the eight steps they must take to run
successful business.
The eight steps to run a successful business is as follows:
1.
Develop
a winning concept
Every new business begins with
a concept, an idea for service or a product which customers want and will buy
in sufficient quantity to build a flourishing business. The idea can come by
intuition or by systematic analysis i.e. the idea can be in respect of a talent
and skills acquired, experience gained or knowledge possessed through the formal or
informal learning system. Sometimes, most business concepts are copies of
already successful experience.
2.
A sound
view of the future
The environment of the business
is very crucial to its viability. An Entrepreneur should possess a fair knowledge
of the socio-political history of his environment and appreciate the
sensitivities thereof which might affect the business adversely. Before
launching a new business, you must be carefully examining the forces reshaping the
future for clues to a new trend, once you into a business.
In the current environment of
rapid technological and social change, the traditional approach of reacting to
developments on an ad-hoc basis is no longer workable. What is needed is a practically organized system to anticipate threats and opportunities, and to
decide what to do about them.
3.
A
workable Business plan
Once you have a business
concept firmly on your mind, and you are convinced that it will help by
whatever changes in the future, then you are ready to work out your business
plans.
Basically, there are two kinds
of planning activities. First, there are entrepreneurial activities, such
as making contracts with Bankers, Lawyers, and obtaining market surveys.
Secondly, there are aspects of the business, which may be considered routine. This
includes preparing monthly financial reports, monitoring, and revising budget, managing
the flow of production and marketing the products or services.
Business planning brings
purpose and sense of order to actions taken by the Entrepreneur. A carefully
thought out business plan should alert the Entrepreneur to the mass of problems
that must be solved if the business is to succeed.
4.
Sufficient
Capital
Having successfully planned out
the business, the next step to take will be capital. It has been discovered
that the most common source of finance for a new business appears to be
personal savings.
Savings in cash or kind has
laid the foundation for some large businesses. Other sources are a loan from
family and friends, bank and also wealthy individuals willing to finance the
business with profit.
Read post: How Aliko Dangote Became Richest Person
5.
Non-financial
Resources
Although most new businesses start
out as sole proprietorship runs by a person, they cannot grow without the help
of good employees. If you want to succeed in a business of your own, you have
to go and find, hire, manage and motivate people.
6.
Launching
the Business
Launching your business into
the (dog-eats dog) market place, is every entrepreneur’s moment of truth, and it
pays to get a jump on your competitors by doing it with as much imagination and
plan as you can muster, grand opening signs, free gift, refreshment, a two- for
one sale are some of the strategies to choose from in luring customers to your
place of business.
Also, the number two critical ingredients
in any launch, strategies are advertising and publicity whose job it is to get
your business noticed and patronized.
7.
Growth
Let assume that the general
economic conditions may help to determine success planning for business growth
but the onus is shouldered on the Entrepreneur. Growth comes from developing new or improving old products and services and selling them aggressively.
It’s important to try and
understand the broad trend within your particular industry because new techniques
and innovations are always being introduced.
8.
Coping
with crisis
To be in business, one must be
fully prepared to cope with the adversity and crises, which are associated with
human endeavour. While most new businesses fail, a large number just pop along,
going on for years and their owners don’t know how to break out unto the big
time business.
The reason for this had been
found out surprisingly, that during the economic recession, when people are fired
from their jobs and denied to start sometimes, so many go into business in
which they don’t have previous knowledge needed for Entrepreneur to be successful
and grow on, and unless they know what they are doing, they are bound to
over-extend and stress their resources and get into trouble.
Entrepreneurial opportunities
abound in every nook and cranny of the world, and many people are creating new
self- made millionaire day in, day out. The conversion of ideas into business
is a process whereby an entrepreneur conceives and formulates projects or
business idea.
He must be willing to work for
hours and take a substantial risk if his goal is to join that selected circle of entrepreneurs
who have made it big in growing profitable businesses of their own.
To your business success!
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