COPYWRITING: HIGH QUALITY AND WHY IT MATTERS?

                      

 

#Writer's life

Writing a copy for a client is one thing and producing a high quality job is another thing entirely.  In this blog post, I'm going to discuss about what it takes to make it as a good freelance copywriter.

 

Today I want to tell you one of the things you should never ignore if you want to be successful in this industry. The key element of success in the long run isn't promotion … or choosing a niche … or generating leads … or closing leads … or customer service.

 

As important as all those things are, the one thing that should always be front and center, which can’t be over emphasized is when it comes to your success is quality … writing the best copy you can on every single job.

 

There are two reasons for this.

 

First, if you write superb copy, your results will be superb, and your reputation will plummet drastically.

 

Second, in this digital age, results to almost everything you write can be precisely and instantly measured. So, copywriters must work harder than ever to make every promotion they write the best it can be.

 

Some copywriters take on jobs for low pay out of desperation … and then, because they're being underpaid, do the job quickly and without much care. This is a huge error. You must do your best on every copywriting job you accept – regardless of whether you're being paid a fortune or a pittance.

 

Because clients are in charge and often tell copywriters to rewrite what they've written, some copywriters resent clients and develop an adversarial attitude toward them. This is also a big error. See YOUR clients as colleagues and even friends, not adversaries.

 

Therefore, having an attitude of gratitude toward every client is paramount important. Remember, the client does not have to hire you and without clients, you would have zero income and be out of business.

 

Yes, clients can profit handsomely by commissioning copy from you. But they're taking a financial risk doing so, and, therefore, you should be thankful and appreciative.

 

One of the key strategies for copywriting success is to push for as much time to complete the project as you can get, so you can write the best copy you can. Professionals in the field of copywriting will routinely refused to do rush jobs even for their existing clients. Why is it so?

 

They will give this reason: "If I do it in a rush, you're only getting my first thoughts" – the logic being that when copy is written in a hurry, there's no time to contemplate different approaches. As a result, the client gets the first thing you come up with, which very often is not the best thing you could come up with, given a bit more time.

 

If a client wants the copy in an unreasonable time frame, ask them question like this - "What would happen if you had it a week later?" Nine times out of 10, the answer is: nothing. And the client grants the extra week. Exceptions? Of course.

 

If the deadline is Thursday or Friday, you ask for an extension until Monday. Explain to the client that this gives YOU an extra weekend to work on their copy. You virtually never denied this extension to Monday.

 

Another interesting tip I've learned in the freelance business … when you set a deadline date with a client, specify in your agreement not only the due date, but the time of day the copy is due; For example you can fix like 3pm ET.

 

The reason: If you don't specify the time, then on the due date, first thing in the morning, you'll invariably get a panicked phone call or email asking where the copy is.

 

How do you ensure you're always delivering your best quality work? Please share your comments in the box below. Thanks!