7 MISTAKES BLOGGERS SHOULD AVIOD WHEN BLOGGING

#Blogging

Michael Hyatt, a renowned blogger once said that "blogging mistakes can be a traffic-killer.” If what he said is anything to go by, then bloggers should take their time to read this particular blog.

According to him, there are seven blogging mistakes he most often seen people making. Each of these can be a traffic-killer. For him they’re like flashing exit signs. And the truth is your readers will that stops reading your blog when they see these mistakes. If you want to gain and retain the readers your message deserves, you need to avoid these mistakes at all costs. 1.Your headlines generate more yawns than clicks. A boring, vague, confusing, or too-cutesy title won’t attract readers, especially if they’re already scanning dozens of posts and news stories. Successful bloggers sometimes spend as much time crafting compelling headlines as they do on their posts. Try using CoSchedule’s free headline analyzer, Copyblogger’s Magnetic Headlines resource, or David Garfinkel’s go-to book on headline writing. 2.You’re not using imagery to your advantage. Readers are more visually attuned now than ever, and posts with images get more clicks than posts without. But that doesn’t mean any image will do. Flat, clichéd, badly cropped, unprofessional artwork can sabotage a great post. I use iStock for most of my blogging needs, but today there are countless sources for free, public-domain and creative-commons artwork. Flickr is a great place to start. 3.Your posts aren’t scannable. Let’s say the headline and image draws me in, but your prose is dense and difficult to scan. Guess who’s moving on. Online, what can’t be scanned won’t get read. You can fix this by using subheads, lists, and short paragraphs. These help readers get oriented and keep going. Unless you’re an amazing stylist whose every word is magic, a lack of scannability is costing you readers. 4.Your posts put readers to sleep. Scannable is not the same thing as interesting. Unless you’re putting work into creating compelling posts, readers won’t put the work into reading them. To keep your posts from sounding dry, preachy, and pointless, make sure you’re sharing compelling stories, novel theories, counterintuitive insights, personal anecdotes, and humorous illustrations. 5.You’re not consistent. The difference between cultivating a serious platform and having a hobby is all about consistency. If your whims are a good predictor of your frequency and subject matter, don’t expect too many return readers. Here’s the rule of thumb: Make your content surprising, not your posting schedule and subject matter. What if you can’t find time to be consistent? Try these seven strategies. 6.You don’t know who your audience is. If you’re writing whenever and about whatever, then you’re probably writing for just about whomever. To create ongoing appeal with an audience you need a better sense of who they are so you can meet their needs and match their interests. You can get a sense of this by seeing who’s linking to your posts and what readers share in comments. But the best thing you can do to get quick insight is to conduct a reader survey with a service like Survey Monkey. 7.It’s easier to file your taxes than share your posts. This is big. Even with all the easy plugins for sharing posts, you’d be surprised how many people don’t use them. Are you? If not, you’re probably getting less than half the traffic you could otherwise get! Any blogger who’s serious about their platform can go further with their message if they avoid these seven mistakes. Will it guarantee success? No. But it will remove some of the biggest roadblocks for return readers.

Share your blogging experiences by commenting here in the comment box. Please share this post. Thanks!