5 Different Content Types That Will Help You Save Time Blogging
#ContentType
Would
you really like to produce more and more content for your blog, but you
just don’t have the time? I know I would. And some
weeks, although I know my audience is eagerly awaiting my next masterpiece (or
even a blog post), nothing gets published.
As
you probably know, publishing consistent content is key when
establishing an audience, so if you often miss your blogging schedule,
you could start losing your hard won fans.
To
help you overcome this challenge, I want to share some ideas for different
content types that can help save time when facing the looming monster
of your next blog post deadline.
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1.
Curate Infographics From Other Blogs For Your Own Blog
Curating
infographics is a great way to create a new post without spending days on
content research and creation. Some people see this as lazy content, but
the key here is to find relevant infographics that your audience will love. So always
keep that in mind.
You
don’t want to simply find and use the first infographic you come across,
as poor quality or lack of value will not reflect well on you or your
blog. Instead, search for something that provides a ton of value for
your audience, summarizing a whole swath of information that you perhaps would
have written yourself, if only you had the time.
How
to curate super amazing infographics.
The
first thing you need to do is find the infographic. Depending on your topic,
you can use one- or two-word searches on websites like:
Be
very picky about the quality of the infographic, and be sure to give proper
attribution. Look at the following below.
- The
website or author of the infographic
- Link
to the original
And
if you want to make an infographic yourself, check out these resources:
- How To Design The Best Blog Graphics With Free Tools
And Design Theory
- How To Make The Best Blog Graphics (For Non-Designers)
- 5 Super Easy Ways To Create Images for Your Blog Posts
Put
the infographic on your blog.
Some
people like to link to the original infographic using their embed code (if
they have one). But I recommend always hosting a copy on your own site.
There
are two reasons for this:
- You
should never rely on anyone else for content or hosting (the site
could move, they could move the infographic or they might drop the website
in the future).
- It
is also not polite to “steal” someone else’s bandwidth. If you are
benefiting from the graphic, you should also host it.
Not
everyone will agree with the above two statements, but I always like to keep
content on my site and never rely on other people.
Always
add value to the infographic. Some of these infographics out there are
truly value-packed and are certainly worth sharing with the world.
However, be sure to add your own introduction and some kind of content as a
lead-in to the graphic. How far you take this is up to you, but this
can be done a couple different ways:
- A
summary
of the most valuable points in the infographic.
- A full
blog post
on each point (this obviously takes a lot more time, but the research is
already done for you).
Whichever
you choose, don’t simply cut and paste the graphic on your blog, add a
title and publish. Your audience might be a little disappointed.
Here
are a few of successful examples to give you an idea:
- How To Share Infographics On Social Media
- How Much Copy Should You Write On Your Homepage?
- When Is The Best Time To Publish A Blog Post?
2.
Make Your Own Quick, Raw Videos
Video
is exploding, and social media platforms are taking advantage of this in a big
way in 2015.
You
might have noticed that the most engaging content on Facebook these days is
video, with Facebook even challenging YouTube now
with more than 1 billion views per day. Not only that, but the hottest new
platforms on social right now are video streaming apps you have probably heard
about: Periscope
and Meerkat.
Leverage
this massive trend by producing more video and sharing it on social media, and also by using it
on your blog.
How
to make your own videos for your blog.
Some
folks may tell you to use professional video recording equipment to
produce high quality video or not to bother at all. However, these days,
with the popularity of video on smartphones, the bar has been lowered.
Now
you can take very high quality (HD) videos on your smartphone and quickly
edit/cut them and upload them to your favorite hosting company.
One
way to really open up to your audience is to create some very personal
content in your office (webcam) or while on the go (smartphone) and share it
with your audience in a very “raw” fashion.
Here
are a couple examples of successful quick videos:
Your
audience wants to get to know you, and creating these quick
videos is a very easy way of showing them your true self and adding value
at the same time.
Note: Whether you decide to use
Youtube or Vimeo for hosting depends on your goals, your budget and a number of
other factors. You can see a full comparison here.
Tools
and tips to help you shoot your own video.
Here
are a couple blog posts to help get your started with smartphone video
(like Jay Baer does with Jay Today):
There
are also a variety of different tools out there to help you process your video
and bring it to the next level. Even without a Hollywood budget.
Here
are a few you should definitely take a look at to inspire your next video:
- Video Hance for
post-producing video on your phone.
- Hyperlapse from Instagram
for creating amazing time-lapse videos.
- Stop Motion for iPhone, also for
creating time-lapse videos.
- QuickCast
to make, publish, and share 3-minute videos.
- ScreenFlow to record your computer screen,
use your computer camera, and edit awesome videos easily.
3. Be
The Resource For News In Your Industry
It’s
great if you can crank out an epic 2,000-word
blog post every week, but sometimes, you just don’t have the time.
This is where the next few post ideas come in handy.
No
matter what niche you are in, there is bound to be breaking news that you can
jump on and share with your audience at least once a month.
Be
on the lookout for such breaking news and other updates that no one is
really talking about… yet. Sure, you won’t always be the only one, but the
sooner you can get onto your blog and share the news, the more likely you are
to be appreciated by your audience. And you will get a lot more social
shares, too!
How
to keep up with news in your niche.
You
can get your news from anywhere, but here are some of the ways I use to find,
and keep up with, industry news:
- Alltop: Find your niche
on here.
- Feedly: Subscribe to
your favorite blogs and news here.
- Twitter lists: Create Twitter lists of your favorite bloggers,
so you can catch their big news.
- Sign
up to email lists where people typically share useful information in
your niche.
There
are other ways of doing this of course, but having tools in place to
keep up with your industry news is key.
Create
the industry news post.
As
soon as possible, and keeping to your blogging schedule when possible, create a
post that is as long as necessary to get across the meat of the news.
Also,
link to any further resources you have read that will allow the reader to learn
more where necessary, as well as any other posts you have on related topics.
Examples
to get you started:
4.
Create Weekly Post Roundups Of Other People’s Awesome Content
The
weekly roundup is another great technique for creating valuable content
for your audience—without spending days on it.
It
is, in some ways, quite similar to the news style post, since you need to
keep your finger on the pulse in your industry. However in this case, it will
be a summary of the best content you have seen in your industry.
Some
bloggers do this on a weekly basis, but if you want to start out a little
lighter, I recommend trying it once a month. That way, there is not so much
pressure to constantly find amazing content in your niche.
How
to create weekly roundup posts.
Simple!
Keep track of the industry blogs using the same kinds of tools mentioned in the
last point on news updates, and make note of the best content in your niche.
Try to not choose just any old content, but instead go for the stuff that
really amazes you, and will amaze your audience as well.
Then
you simply add them to a post, in a list, with a paragraph or more of
content describing the highlights of each post. Roundup posts position you as the place to go for all
awesome content from your niche.
Such
posts are a valuable addition to your niche, and if done well over time, can
become a talked about collection that people want to receive in their inbox
(that will boost your email list) or be a part of, too.
So
don’t just dismiss this as an easy win style blog post, try to create a
valuable, consistent resource instead. Examples to get you started:
5. Use
What You’ve Learned From Books To Write Great Content
If
you are reading any great books at the moment, and I am talking about ones
relevant to your audience here, then this is also a perfect way to get a
quick blog post out the door.
Book
reviews are usually not so in-depth that they go beyond 400–500 words, but
are long enough to give your readers a feel for:
- What
the book is about.
- The
main things you learned in the book.
- Why
the book could be of benefit to them.
How
to use a book for inspiration in your next blog post.
This
one does not require so much explanation, but here is my short process to help
you along:
- Read
the book from cover to cover, perhaps even twice, but at least once.
- Make
some notes as you are reading if you know beforehand you will review it.
- Plan
out your post
with an intro, main learnings, best discoveries, etc.
(this will depend on the book).
And
then amaze your readers with your thoughtful prose convincing them to spend
more time reading than watching cat videos on Facebook. Once they start
discovering amazing book titles from you, they will become addicted and look
forward to your next one!
Saving
Time And Providing Value—Do Both
As
you can now see, there are more than enough ways for you to
share awesome content with your audience, without writing a
2,000-word post each week.
Keep
in mind that variety is the spice of life, and that should be your motto on
your blog as well. It will keep both you and your audience interested and
coming back for more.
So
next time you are looking for an idea for a post, but just don’t have the time,
take another look at this post (you bookmarked it, right?). I am positive
you will find something you have not done before, or in a while, that will
provide your audience with value and keep them coming back for more!
Don’t
forget to get your free infographic checklist to use
these different content types the next time you’re blogging.
Source:
Ashley Faulkes
Very good read. But there's also top free and paid infographic submission sites here for the year 2020. Check this out: https://nobullmarketing.com.au/infographic-websites-list/
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