How To Make Your Content More Social Media Friendly
Social
media makes content marketing easy. Rather than doing all the work
yourself, your readers and audience members do the work for you by constantly
sharing your content with their audience via social media – for free!
Or, so
you may think, but it doesn’t always work like that. It
could be because your content isn’t very social media friendly.
Depending
on how you look at it, social media can be a blessing or a curse. Sure, it is a
great low cost channel for spreading your content, but it can also be a
crippling scapegoat if you aren’t careful. You could but be publishing on social media regularly with little return
on your investment, all with the appearance of doing “great content marketing.”
Are your readers actually sharing your content? Are
your really achieving the social traction that you expected or deserve? Your
website/content (the hub) distributed to your social channels (the spokes).
Is the
good old hub-and-spoke model of content marketing actually working for you?
Fortunately,
the problem may be entirely your fault. You may just need to make some basic
adjustments to make your content more social media friendly. The more friendly
you make your content; the more likely your readers will be able to share it
with their audience. Here are five easy ways that you can do just that.
1. Make
Sure Your Content Looks Good On Social Media
One of the
first things that you need to do is to make sure
that your content look good when it is shared on social media. This
relies on a small bit of meta-tag code that should included the
<HEAD> of your html page. This code will provide instructions to networks
like Twitter, Facebook, Google+ and Pinterest by telling them which image,
title, and description to use when a post goes live. You can preview what your
own link previews look like using this handy debug tool provided by Facebook.
Maximize
your social network presence with well organized meta tags.
There are
several ways to ensure that your link previews always look great.
- The free JetPack plugin or Yoast SEO plugin for WordPress will make a “best guess” at what these link previews should include using data from the post itself. This is a good starting point, but may not offer enough flexibility for the power user.
2. Write
Emotional Headlines Because They Get Shared More
One of the
ways to make your content more social media friendly is to write headlines that
are more likely to be shared with others. There are some very simple ways to do
this. For example, our research has proved that headlines with more emotional
value tend to get shared more with others.
After
reaching more than one million headlines in our system, we went through each
one and calculated its Emotional Marketing Value (EMV) – a rating that
attempts to measure the emotional value of headlines. What we learned was that
headlines with a higher emotional value were more likely to be shared on line.
3. Make
Your Content Easy To Share
By adding simplicity to your page, you
can increase the likelihood that someone will share your content, immediately
making it more social media friendly. There are few simple things that you can
do to make this more likely.
Make Sure
Your Social Sharing Buttons Are In The Right Spot
Not long ago we took at look at how the placement of social sharing buttons could best influence social sharing from our blog layout. What we found was that the top/left side of the page seemed to perform the best for most situations. Because most websites load content on the left side of the page, and based on how people typically look through a site, it is pretty easy to see that the most noticeable place for this type of activity is in the top-left portion of the page.
Not long ago we took at look at how the placement of social sharing buttons could best influence social sharing from our blog layout. What we found was that the top/left side of the page seemed to perform the best for most situations. Because most websites load content on the left side of the page, and based on how people typically look through a site, it is pretty easy to see that the most noticeable place for this type of activity is in the top-left portion of the page.
Make Your Images Easy To Share
SumoMe makes a great little tool that allows your readers to easily share your blog images via Twitter, Facebook, and Pinterest. It is the best option out there for sharing your visual content across the web.
SumoMe makes a great little tool that allows your readers to easily share your blog images via Twitter, Facebook, and Pinterest. It is the best option out there for sharing your visual content across the web.
4.
Publish Your Content At The Right Time
When is
the best time to publish a blog post? KISSmetrics in corporation
with Dan Zarrella has
been able to crack the code on this very idea.
Key
Takeaways:
- Most blog content is read in the mornings. However, men tend to be more likely to read content in the evenings.
- Monday is the best day of the week to publish content.
- Most blog posts get the most traffic around 11am.
- Saturday and early morning visitors (9am) tend to leave more comments.
- Monday and Tuesday are the highest drivers of inbound traffic.
The take
away on this data is pretty easy to see. It is likely in your best
interest to publish your content early in the week, and early in the morning
to maximize your social media impact.
However,
that isn’t the full story. Data from TrackMaven shows us that
tweets actually receive the more retweets on Sundays. So, if you are looking at
pure social engagement, you may want to keep a weekend strategy in
mind. One great way to do this is to create and maintain an excellent social media sharing schedule.
5.
Create More Engaging Social Media Content
Each
social network offers a set of unique elements that will make your content
stand out, and get more clicks and attention. Be sure to follow each intricacy,
and make your content as social media friendly as possible.
Take Advantage of Face book Image
Previews
One excellent way to make sure that your posts look good on social media is to use image posts. Even if you are sharing a link, an image post will give your content the most exposure and bang for your buck. Just take a look at these three options. Which one would you be most likely to click on?
One excellent way to make sure that your posts look good on social media is to use image posts. Even if you are sharing a link, an image post will give your content the most exposure and bang for your buck. Just take a look at these three options. Which one would you be most likely to click on?
Source:
Garrett
Moon
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