KUFRE EKPO'S BLOG

                If you are like most writers I know, you struggle to find time to write, especially if you are trying to build author platform. When life doesn’t get in the way, you spend precious writing hours on blogging, social media and general promotion—so you can produce a successful book. But your manuscript remains unwritten. For this reason, many aspiring and published authors consider giving up their blogs. That time spent might be better spent writing a book, right? Wrong. Your blog represents the cornerstone of your author-platform-building effort. You need a platform if you want your book to succeed. But you know that. That’s why you blog. Here’s what you may not know: Your blog provides an effective way to write your book. In fact, you can write your book on your blog. You already may have written a book on your blog. As a blogger, you produce lots of valuable content every year that you can use for more than just blog posts. Indeed, with the

#OnlineBiz   There is a proven sequence of steps you can follow to guarantee your success when you're starting a small business online. I've seen thousands of people start and grow successful businesses by doing the following:  1. Find a need and fill it. 2.Write copy that sells. 3.Design and build an easy-to-use website. 4.Use search engines to drive traffic to your site. 5.Establish an expert reputation for yourself. 6.Follow up with your customers and subscribers with e-mail. 7.Increase your income through back-end sales and up-selling. Anyone, from newbie to seasoned online entrepreneur, can benefit from this process in learning how to start a business online.   Step 1: Find a need and fill it Most people who are just starting out make the mistake of looking for a product first, and a market second. To boost your chances of success, start with a market. The trick is to find a group of people who are s

    #ThePowerOfStory     I don't know about you, but just writing that makes me want to pay a visit to Bob the Businessman!)The point is, telling a story is more likely to help your prospect connect the dots from his or her problem to your solution. And, if you can add sensory elements by describing the way things smell and taste and feel, your story will be even more effective at lighting up your reader's sensory cortex — thereby forming a memorable connection. Try this simple practice exercise to sharpen your sensory-based writing. Pick something you love, and then explain it on every level possible. Describe the way it looks, feels, smells, and tastes. Describe the sounds associated with it. Maya Angelou said it best: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." Stories will always be one of our most powerful tools for the creation of feelings. Also, learn how

#Dogkissing   I am seriously wondering on how it will feel like kissing a dog. To me, the feeling will be quite nauseating. Do those people kissing these dogs not feeling the way? There are many myths surrounding pet smooches. Some believe a dog’s mouth is cleaner than a human mouth, others think their dog or cat’s mouth is a disinfectant and has no germs at all — which, considering how pets clean themselves, can probably be considered untrue right off the back. We asked Dr. Paul Maza, co-director of the health center at the College of Veterinary Medicine at Cornell University, how close is too close when it comes to your pet? “Many of the different types of bacteria in dogs and cats are the same type of bacteria as in humans. At any given point in time they are probably not any dirtier than ours,” Maza said. In fact, Maza said if owners practice oral hygiene on their pets, like with brushing their teeth, a pet’s mouth can actually be even cleaner than a h

  #socialMediaWriter     In today's article I'm going to list 5 reasons to put social media writing at the top of your "to-do" list right now. 1. Social media writing is something you already know how to do. This is the best part of getting started as a social media writer. There isn't a steep, technical learning curve required. Sure, it makes sense to spend a few days on study. You have to get a handle on the different social media platforms, and understand a few best practices. But, it's a WHOLE LOT EASIER than learning other, more technically demanding online writing and copywriting skills. Needless to mention that in some skill companies, they find hardest to master is to write in a personal and natural voice. Well, that's something you ALREADY know how to do, from your own experience with your personal social media channels. 2. Compared to other types of paid writing work, it's much easier to pick up social media project

            Spending a fair share of time talking about the different types of content you could create. Lists, Infographics, Video, and Interviews. That seems to be the pressing question for busy content marketers: what kind of content should I create ? But what if your content were like a blood type, and there were some people who were better matched for one kind of content over another? If that were the case, the better question might be: what kind of content creator am I? Knowing what type of content creator you and members of your team are will help you better match up who writes what on your editorial calendar. 1. The Teacher A teacher is someone whose ultimate goal is to help others both learn and put into practice all that they need to accomplish a specific goal. A teacher has the ability to break down an idea or task into the incremental parts that will build on each other. They carefully choose the words, exercises, wor