5 reasons to get started as a social media writer
#socialMediaWriter
In today's
article I'm going to list 5 reasons to put social media writing at the top of
your "to-do" list right now.
2.
Compared to other types of paid writing work, it's much easier to pick up
social media projects.
3.
Social media writing is a fast pathway to other freelance writing and
copywriting work.
By
then, they'll know you pretty well, trust you more, and feel a whole lot more
confident about trying you out on other projects.
That
increase translates into BILLIONS of additional dollars flowing into the market.
1. Social
media writing is something you already know how to do.
This is the
best part of getting started as a social media writer. There isn't a steep,
technical learning curve required. Sure, it makes sense to spend a few days on
study. You have to get a handle on the different social media platforms, and
understand a few best practices. But, it's a WHOLE LOT EASIER than learning
other, more technically demanding online writing and copywriting skills.
Needless to
mention that in some skill companies, they find hardest to master is to write
in a personal and natural voice. Well, that's something you ALREADY know how to
do, from your own experience with your personal social media channels.
When
companies hire an online copywriter to write or rewrite a key sales page, they
naturally feel pretty nervous about it. It's a big commitment for them, and a
huge leap of faith.
Not so much
with social media. Clients don't feel they're taking the same level of risk.
And that means, as a freelancer, it's a whole lot easier to get to YES!
Like I just
said, picking up social media work is relatively easy. But, once you have that
first gig and you're building a solid relationship with your client, it then
becomes much easier to suggest to them that you take on some of their other
writing and copywriting work.
4. The
demand for social media writers is growing at a rate that far outstrips supply.
According to
a survey conducted by Salesforce.com, 70% of companies – across all categories
– intend to increase their social media marketing budgets this year.
In other
words, this is a fast-expanding market. And, that makes it a great market to
jump into. Companies NEED outside freelancers to help them keep up with the
extra social media marketing they're planning right now.
5. Social
media writing is a fantastic confidence-booster, whether you're just starting
out or have been freelancing for years.
I have
mingled with some of freelance writers and copywriters over the past few years.
And, the biggest barrier to success, I have found, is almost always a lack of
self-confidence.
This is
where I think social media writing can really, really help you.
Like I said,
it's easy to get the gigs, it's easy to impress your clients, it's easy to cross-sell
your services … and so on.
The bottom
line? Working in social media is a great way to achieve fast success, build
solid relationships with your clients, and boost your level of self-confidence.
Okay …
that's it for this week's series. I really hope you found this article useful,
and I hope they tempt you to learn more about social media and add it to the
lineup of services you offer.
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