KUFRE EKPO'S BLOG

#Biz Writing What if there are so many features that it’s hard to translate them into benefits? Everyone in business knows – or should know – that benefits are what customers and prospects are interested in when it comes to what you have to sell. But all too often businesses get stuck on the features of their products and services, without relating them to what’s in them for the customer. Result? Poor  results. Here are 10 Quick Tips on how to use benefits to help grow your business… 1. Features are what your product is – benefits are what your product does for your customer . People don’t often buy purely on the basis of what something is, even if it appears that they do. People who buy a pack of cheap unbranded aspirin will appear to be buying on price (feature), but in fact are buying because they feel the cheap stuff gives them the best value for money (benefit). People buying a brand of perfume may seem just to be buying it because it smells nice (feature

Sometime in the month of February, I posted a blog on how I was scammed by one online website in a bid to start online business.   The website – www.payfuda.biz played a fast one on me. You can read the story from this link http://kufekpo.blogspot.com/2015/03/how-i-was-scammed.html .   I discovered that they were only interested in the e-mail addresses of the people I referred to the site for their marketing purpose. Too bad! Honestly speaking I was so miffed. To calm my readers whom I referred to the scammer, I had to apologize to them because I knew many of them might have also fallen into the same trap and I promised to link them up with a genuine site for online business. To fulfill that promise, I went on to do an intensive research for such website that people can earn money without being scammed. So what did I find out? – SFI. WHAT IS ALL ABOUT SFI? SFI is one of the largest and most successful affiliate networks in the world THAT has a growing and global bu

Welcome back to Kufre Ekpo’s Blog and today I’m going to share some lessons I've learned to help you shape your successful freelance business. Writing is the window to an individual's soul. It is a way for other people to see what is in your head. It is a way for them to see how you process information and where your opinions lay. It is really all about how you compose yourself on the paper. Today, I want to talk about something that can happen when you're writing. It's a gut feeling that something isn't quite right . Here's a story to illustrate what I mean. Read the story what happened to a copywriter here. It happened on a project for a client I really wanted to impress. I was working with the marketing manager to develop an outline for a sales letter. We agreed on a final version, and I started to write. However, writing was difficult. The pieces didn't seem to fit together. My gut was telling me something was wrong, but my

One of the ways which one can make money online is by publishing sponsored posts on this blog and on its social media accounts. A sponsored post is simply a post published on any targeted website/blog which is explicitly sponsored as an advertisement by a particular company or an individual. The essence of a sponsored post is to get a large amount of popularity through promotion on active or most viewed websites/blogs in a particular niche. Companies or individuals do this to increase their brand awareness and to get more users from authoritative blogs. You can add this model to your streams of online income or as a substitute or replacement of other pay-per-click advertisement formats, such as web banners, text and rich media. What you need to do is to get companies or individuals who can sponsor posts on your blog posts. These posts contain links/URLs that point to the home page or specific product pages of the website of the sponsor. As a blogger who publishes sp

#Writer's Life In today’s blog post I am going to discuss with you how to write a Sales letter that will turn into a blockbuster. As a Copywriter, you know about all the elements that go into a successful promotion. You know about writing conversationally … making bold promises … piling on the proof … making the offer … and closing the sale. But, what makes the prospect want to read your promotion? The headline and lead? Yes … but most importantly, it's the idea behind the headline and the lead — the concept around which you wrap the whole package — that gets a prospect interested in your promotion. And not just an idea, a Big Idea . Packages based on weak ideas typically don't perform well … and they definitely don't perform as well as they could. And you can't make a career writing packages like that. But when you "get" the concept of the Big Idea — when you can identify and develop powerful, compelling concepts for your prom