KUFRE EKPO'S BLOG

      #RichestNigerians                                                                                                                                       What is the secret to the success of these top 13 richest people in Nigeria? Who are they and how did they amass their wealth? What are the busines...

#Content, #Blogging   Content has been king for a very long time, and that doesn’t look like it will be changing anytime soon. And that’s all well and good if you’re an A+ writer, but what happens if you want to pack your business blog full of great content when you think you suck at writing? Plenty of business owners find themselves feeling frustrated with their writing abilities – either because they think the quality of their writing is poor or they simply hate the thought of sitting down and writing. Fortunately, there are a lot of ways to create great content – even if you think you’re a terrible writer. Here are four of them to get you started: Tell a Story Great written content isn’t so much about volume, amazing grammar, or technical expertise. It’s about connecting with the reader. So, sit back and try to tell a story that will engage one of your customers. Pretend it was just you and your ideal customer at a table. What story would you tell to...

#ContentType Defining content types is not easy. Some content marketers use the phrase to talk about way a piece of content is written, while others use the phrase to talk about the format the content takes. In this post, I’m working with the latter approach, breaking it down to the four content types: graphics, video, downloads, and articles. 1. Visual graphics. Bold truth:  Even if you’re not a die-hard visual learner…visuals still work on you. Even if for no other reason than it’s easier to watch and feel than read and decipher. Most people would rather watch the movie than read the book. Whether it’s a meme, photo, illustration or infographic, the data is clear: Our brains love visuals . So for this reason, and the fact that social networks have all built themselves to handle images, visuals are the top content type. You could make a brand viable on visuals alone (e.g. Pinterest, Instagram). 2. Videos. Videos may be a tough content type to get you or the tea...