KUFRE EKPO'S BLOG

How do you make sure that people are actually reading your content? You may spend a lot of time making sure that your content is converting well and that your readers are sharing it online , but is it actually being read ? How do you know? With all of the analytics and metrics at our disposal that tell us about traffic, knowing if your content is being read is often a black hole for marketers. That’s a problem. Why You Need To Make Sure That Your Content Is Being Read It can take a lot of time to produce great content, no matter how efficient your workflow is . As the old saying goes, time equals money, and it only makes sense to get as much out of your content as you can. After all, there’s no ROI in content that people aren’t reading. There’s no ROI on content that people aren’t reading. #ContentMarketing In addition to driving traffic, content marketing is also about building your reputation as a thought leader in your field .  You need to establish yourself as

A Sure-Fire Framework for Getting the Traffic and Attention Your Message Deserves I know you have a message burning deep inside of you. It’s the thing that stirs your heart, calls to you in the quiet moments, and speaks to the impact you’re meant for. Whether you’re an author, coach, consultant, business leader, speaker, or entrepreneur, I know your passion is making a positive difference in the lives of others through your message, product, or service. But the challenge is trying to gain traction with that message. It can feel nearly impossible to get the thing you are most passionate about in front of the people who need it the most. Trouble getting the attention your message deserves? Sign up for my video series, Your Platform Makeover . This free series reveals eight simple tweaks that will help you get heard, get traction, and make an impact. Click here to watch it now. Most of us know that building a personal platform is the best way to do this, but it turns ou

#Writer's life   Did you notice in my last blog that from my visualization that “word of mouth” is actually a loop? This loop amplifies any incoming traffic that lands on your article. But the coolest thing is that it actually amplifies itself and goes in rounds for a while before it finally fades.   And the extent to which this “word of mouth” loop will amplify your blog traffic mostly relies on how well you’re going to execute the following strategies:   1. Find A Contagious Idea And Build On Top Of It I know that many people will go hard on me for advising to “steal” ideas from someone else . But I can easily convince you that there’s nothing wrong about it. Take the Tesla car for example. The guys just took a car and put an electric motor into it. How unique is that?   The electric motor was first invented in the 1740s. The first car was built sometime in the 1880s. And the first electric vehicle was presented by Ányos Jedlik in