KUFRE EKPO'S BLOG

  In today’s blog post, I'm giving you my take on how to make it as a successful freelance copywriter today. In the realm of freelancing, there are a lot of copywriters out there hustling for the same jobs you are looking for. In other words, you will meet stiff competitions.   Without mincing words, there are two kinds of competitors you'll face in this field, which are the professionals and the new entrants know as Newbies.   The first group, the old pros … senior copywriters, many of them A-level and the rest solid B-level, with much more experience and better credentials – a large client list, great testimonials, good track record of results – than you may have.   The second type of competition comes from newbie copywriters. And no matter where you are in your career, this big group of newbie copywriters represents competition for you.   If you're an old pro, the large pool of newbies gives clients a cheaper alternative ...

#Business Many people out there just want to start business without knowing what it takes to run the business. It is because of  lack of knowledge from the business owner that make their business to collapse like a pack of cards within few months of starting up of the business.  However, in today's blog, I am going to discuss some important things that one needs to know- how to run and eventually build a business, and take it to a grater height. Let get started.   When you first started your business, you probably did a lot of research. You may have sought help from advisors; you may have gotten information from books, magazines and other readily available sources. You invested a lot-in terms of money, time and sweat equity-to get your business off the ground. So...now what? For those of you who have survived startup and built successful businesses, you may be wondering how to take the next step and grow your business beyond its current st...

One of my best friends, also a writer, taught me an important lesson about writing. Lynn and I phoned each other at least twice a week, confessed to mutual massive blocks, and ran out to meet at the neighborhood café. All afternoon we commiserated, consumed endless cups of strong coffee and multiple pastries, dreamt about having the full-time writing life, and railed against the authors of the trashy “bestsmellers,” as we called them. We parted feeling bloated but righteous in our validated self-pity and carefully ignored the fact that we’d wasted another day not writing. But one day, Lynn pulled a switch. When I called and whined as usual, expecting the instantaneous dash to the coffee shop, she announced with cold-water shock, “I can’t talk now. I’m working.” Stung, I ran out to the local deli and bought a large takeout coffee and three Danishes. Dr. Noelle Sterne The Discovery A few weeks later, when she agreed to take a break, we met for lunch. She apologized...

                          Hello Readers, You are welcome to yet another new week! I hope you all had a great weekend. In my last post, I shared information with you on how a copywriter can make a career in B2B content writing. I must say that, in just 1 day, this particular post became my most popular blog post. That was quite interesting.   So far, I've urged you to take your writing dreams seriously , and to consider the vast opportunity in B2B content marketing .   Today I'll describe some of the most popular forms of B2B content, as revealed in recent surveys by the Content Marketing Institute.   So, let's dive right in.   Blog posts: Articles posted on a company's blog, running 500 to 600 words, are used by 4 out of 5 B2B companies. But, did you realize that many companies hire someone to write them? You can ear...

                                         Do you have a fantasy? WRITING ambition? A daydream your mind often drifts back to? Is your dream to earn your living as an independent copywriter? If so, I invite you to take a few minutes today to step into your dream. See it, feel it, smell it, and taste it. Today I'll paint you a picture of the writing market of your dreams, called B2B content. A career as B2B content writer is a lucrative one, since not many people specialize in this field of content writing. Business-to-business is a business that focused on selling products or services to other companies, the model is called B2B. In contrast with the business-to-consumer or consumer-to-business models, B2B facilitates the transfer of raw materials, parts and components from which addi...

                   Hello,   Kufre Ekpo’s Blog welcomes you to a brand new week!   Last week, I posted a blog that shows a video on how to set up a blog in 5 minutes. I hope you were able to practice that on your own- how to set up a blog. But in today’s blog, I am going to share with you another video on how to make it cool in affiliate marketing.   Are you an Affiliate marketer? If the answer is yes, then just relax because this particular blog post is meant for you. Do you know why Affiliates do not get commensurate commissions on the product they are selling or promoting?                                               ...