KUFRE EKPO'S BLOG

#Creativity   It's Thursday and this is going to be my last post for this month. Thanks for sticking with me so far.   I'm going to start today's blog with this question: Think words are the only way to express yourself? Words may be the best way for us as writers, but they're not the only way.   Here's what I mean. I recently I read about a travel blogger who took up painting during one of his early trips. Now he creates a treasured piece of artwork on every single one. This not only nurtures his spirit and makes his memories more tangible, it has made him a better blogger. Look at his creations and you can pretty much feel the emotion in every brush stroke.   Numerous studies show a positive link between painting or drawing and productivity . Some scientists even believe creating visual art can change your brain, not to mention reducing cortisol levels and normalizing heart rate and blood pressure.   Have you ever been to a party or eve

#Business Having a presence on LinkedIn is more important for your business than ever. Not only is it the world’s largest professional social network, but new members currently sign up at a rate of more than two per second . Having a company page on LinkedIn gives you tremendous growth opportunities, including: Increasing brand awareness Connecting with and acquiring new customers Promoting events Engaging with influencers in your industry Recruiting talent LinkedIn is also a proven traffic driver for B2B websites. In fact, LinkedIn accounts for 64% of all visits from social media channels to corporate websites . Did we convince you? If so, here are five tips to get your company up and running on LinkedIn. 1. Create Your Company Page with Conversions in Mind To create a LinkedIn page that works for you and your business, follow these guidelines: Be thorough, and use all of the tools you have available to you. This means

#Humanity When he was still knee-high to a grasshopper, Pope Francis never dreamt of becoming the leader of the world’s 1.3 billion Roman Catholics. His secret desire? To be a butcher. “When I was little, there were no shops where they used to sell things,” the pontiff said in an interview published Friday, as he recounted his life growing up in the Argentine capital, Buenos Aires. “ There was a market with a butcher and a fruit-seller. I used to go with my mother and my grandma to do the shopping. I was little, four years old. And they asked me ‘What do you want to be when you grow up?’ and I said ‘butcher!’.”  The revelation came during an interview with a Dutch paper, “Straatnieuws”, sold by the homeless in the central city of Utrecht.  The pontiff, the first to grace the Vatican from Latin America, also confided that he missed being able to walk on the streets.  In his modest district of Buenos Aires, there was a small square where he played football, although with

#Business Do you know that many writers, bloggers, and e-marketers are making cool money through info-marketing? In today’s blog, I will let you know why info-marketing is one of the best, most lucrative, and copy-hungry niches to write for .   By the time you finish reading this blog post, you will learn how info-products are created and how you can use this knowledge to generate a substantial income for yourself. I won’t cover absolutely every single detail … but I can certainly tackle the basics.   First let's look at how information marketing is defined . The president of the Information Marketing Association defines it like this: "Information marketing is responsive to and fueled by the ever-increasing pressure on people's time. It's providing solutions to problems in a convenient and useful format."   The formats used to deliver information products include books, audio programs, videos or DVD's, magazines, newsletters, e-books, memb

Writer’s block is a mighty beast. It catches every writer off guard and sometimes, it takes month–if not years–to shake off.  Sometimes, it feels like nothing is conquerable in the mind of the lost writer. But I want to propose a solution to your daily writer’s block, so that you can still apply your creative muscles while also putting something into your own words. How about a little translation? Translation is a loose term. To some writers, it literally means the word for word transference of a text into another language. This is perhaps the noblest path–the author of the original text will likely not want their phrases, metaphors and linguistic structure to be compromised by the misinformation of incorrect words. But to others, translation is less of a science and more of an art, for lack of a better word. Nearly every one of Shakespeare’s plays was written before by another playwright, poet or historian, but few will tell you that Shakespeare was unoriginal. Rather, wha

#Lifestyle   Victoria Haltom is used to dealing with retouch requests from the women she photographs, but it was one woman's Photo- shopped pictures in particular that made the greatest impact on her career. Haltom, 25, from San Antonio, Texas, photographs women exclusively. Almost every one of her clients has something they don't like about themselves.                                                                                     Courtesy of Victoria Haltom "It went from covering up blemishes to taking them down eight sizes," Haltom told TODAY.com. "It's gotten really excessive." But after photographing a woman for a sexy bedroom spread in 2013, she received an email from the woman's husband that originally made her upset, but has ultimately changed her approach to the job.   Inspired by a recent encounter with a client, she posted the letter on Facebook on October 12 and it quickly went viral, racking up thousands

For sometimes now, I've been discussing with you the 4 pillars of B2B successful writing , and I hope you've learnt a lot from the series on what you need to do to succeed in B2B writing. Today, I want to talk you through the 5 phases of growing and succeeding as a professional copywriter. What do I mean by "5 phases"? You may be thinking that there's really just one aspect to becoming an effectively highly paid copywriter: learning how to write, and keep writing. However, to turn copywriting into a livelihood where you're working on projects that bring in great results and revenue … you'll need to round out your copywriting skills with several other components. For instance, the way you position yourself is a huge deal because you'll be looking for the RIGHT clients, not just tire-kickers who have no money. Right? In that case, you want to be a well-rounded expert who not only knows how to write excellent copy , but also know