THE “STORY-TELLING” NICHE FOR WRITERS
#StoryTelling
Happy new week to all of my readers out there!
In one of my blog posts that I published sometimes ago, I discussed about how story- telling can help bloggers to boast their content. This week, I'll let you know one of the heavy hitters in the B2B writing world that use story telling in her writing.
I hope this post will help to know how to inculcate the power of story-telling in your content. Share your experience in the comment box here. Please share this. Thanks!
Happy new week to all of my readers out there!
In one of my blog posts that I published sometimes ago, I discussed about how story- telling can help bloggers to boast their content. This week, I'll let you know one of the heavy hitters in the B2B writing world that use story telling in her writing.
So today, I'd like to
introduce you to Casey Hibbard. If you recall, I wrote last week how to focus
on your dream – Writing. This post will help you to know the value of being a
good storyteller—that it can push your writing business toward soaring profits.
Casey is a terrific example
of that. She's taken the B2B writing world by storm with her ability to tell a
good story. In fact, she's built a six-figure writing career out of telling
stories through case studies.
Case studies are basically
"success stories" about a company's product or service. Think of it
like a longer, professionally written testimonial or a "customer
review" presented and crafted as a story.
You can bet Casey's success
has given her the kind of freedom most writers dream of. For starters, she and
her husband hand-picked where they wanted to live, settling on a small town in
Colorado.
Casey and her family
When asked Casey her advice
on how to write good stories, she said, "Pay attention to storytelling.
It's actually everywhere: newspapers, books, magazines, TV, movies, and
conversation. The principles of strong storytelling are universal and
everywhere you find great writing. There are infinite ways to tell a story, so
notice what works in laying out a story that's compelling."
As Casey puts it, you'd
probably enjoy writing case studies if you like storytelling, develop a knack
for interviewing, and enjoy working virtually. Because even if your client is
local to you, chances are, their customers (the people you'd be interviewing)
are not.
Here are her tips for
getting started in writing case studies:
1.
Read
examples of customer case studies
online to get a feel for how they flow. Check out these AWAI case studies of successful
copywriters, including part-time writer Chris Allsop,
father-of-seven Steve Coombes, and novelist
Pat McCord.
2.
Learn
how to interview. Begin
with friends and family members. Think about something you don't know about
them, such as the story of your grandmother's childhood. Draft a list of
questions and start the conversation.
3.
Write
up the answers you got in story form.
Aim for about two pages, and tweak it so it sheds light on a certain
accomplishment or experience.
Read Casey's full interview here
, and learn more about case studies from this article.
I hope this post will help to know how to inculcate the power of story-telling in your content. Share your experience in the comment box here. Please share this. Thanks!
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