3 Natural Ways To Increase Blog Traffic
If I ask
you where your blog traffic comes from, you’re going to name a lot of different
things: SEO,
social
networks, forums, banner ads, etc.
But in
general, all natural traffic sources fall into 3 different categories:
- Search traffic
- Your audience
- Word of mouth
Let me
visualize this concept for you:
Please Note:
I’m using the term “natural traffic” because you can also use all sorts of
advertising to generate “paid traffic” to your blog and website.
1.
Search traffic.
This one
is self explanatory. People search Google for hundreds of things every day and it
sends them to hundreds of different websites.
You can
also search for videos on YouTube, for presentations on Slide Share, for photos
on Flickr, for tweets on Twitter, etc.
If you
want to get search traffic from all these platforms, you just need to put your
content there and make sure it’s optimized for the keywords that people might
use to find it.
Well,
actually it’s a little bit more complicated than that, but just by publishing your content on
all these sites, you really win half of the battle.
2.
Your audience.
These are
the people who already know about you.
Some of
them are on your email list, some subscribe to your RSS, some might follow you
on Twitter, and some have your blog in their bookmarks.
In other
words—these people regularly check back with you to see if there was an update.
And all you
have to do to make them
come back to your site is publish a new article and let them know
about it via your distribution
channels (email newsletter, Twitter, RSS).
3.
Word of mouth.
That’s the
kind of traffic you get when your audience—and people coming from
“search”—share your content with their friends.
They might
tweet your article, share it on Face book, link to it from their own blog, or
send the URL to someone via Skype.
So how can
you help people
share your content with others?
Well, if
you need the short answer—you have to make your article “contagious”.
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