How to Figure out your Target Online Audience
Know your Target Online Audience
Your marketing strategy will never be successful if you do not have a clearly defined audience. Before you spend money on marketing, first figure out your target. There’s no need to pay top dollar to hire a fancy market research firm. If you know your product, you should be able to figure out your audience yourself. For example, who will be most interested in your product? Is it Men or women? What is their age group? What are your customer’s interests? What is their financial situation?
Your marketing strategy will never be successful if you do not have a clearly defined audience. Before you spend money on marketing, first figure out your target. There’s no need to pay top dollar to hire a fancy market research firm. If you know your product, you should be able to figure out your audience yourself. For example, who will be most interested in your product? Is it Men or women? What is their age group? What are your customer’s interests? What is their financial situation?
Demographic
Information:
This may include age, gender, location, ethnic background, marital status,
income, and more.
Psycho
Graphic Information:
This type of information goes beyond the “external” and identifies more about a
customer’s psychology, interests, hobbies, values, attitudes, behaviors,
lifestyle, and more.
Example:
For this
example we are going to use online accounting software for small businesses.
The company manages business expenses and pay roll for small
business. Below we will go through the target audience of this example.
Your result may be different so tailor the chart below to your business
and prospect.
Target
online audience questions you may need to answer?
Questions
|
Description
|
Example
|
Gender
|
Male or Female?
|
Male/Female
|
Age
|
Age Range?
|
30 – 41 years
|
Customer’s Interests
|
What Interest Them?
|
Growing their Business fast
|
Problems
|
What problem(s) do they have?
|
Managing experience, managing
revenue,
and paying bills
|
Locations
|
Where are they?
|
United States
|
What drives them
|
What drives them?
|
To have more for their families
|
Income
|
How much do they Make a year?
|
$70,000 – $100,000
|
Marital status
|
Are they Married?
|
Yes
|
Language
|
What Language do they speak?
|
English(US), English(UK)
|
Values
|
What are their core values?
|
Perseverance
|
Example Target
Online Audience
Our target
online audience will be a male or female small business owner. Between the ages
of 31-41 years old. They are married and enjoy spending time with their family.
They live in the United States and speak English. They make between
$70,000 – $100,000 a year and are having problems managing experience, revenue,
and paying bills. Their core value is perseverance and are highly motivated to
take actions.(This is just an example.)
What’s
Next?
Start
developing your online marketing strategies on how you are going to reach your
potential customers. Check out the 10 Online Marketing Strategies You
Should Know. This will give you insight on some of the things you
will need to know before marketing online.
Your
All-In-One Online Marketing Platform
If you’re
managing multiple online marketing accounts such as your business Facebook
page, Twitter, Bing Ad, AdWords, Google Analytic, Google plus etc. We have an
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Find out what’s working for you and what’s not, and develop your whole
online marketing presence.
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